Selling Pathway
Choose Your Selling Pathway. Our Selling Pathways combines Done-For-You convenience with flexible Pay-For-What-You-Need options. From expert marketing to closing support, we handle every detail or step in when you choose—ensuring your sale is seamless, stress-free, and designed around you.
FlexibleExplorer (Flexible)
Perfect for independent buyers and sellers who prefer to move at their own pace. Access valuable tools, resources, and professional guidance whenever you need it.
Learn moreExplorer MLS Marketing Pathway #1
Flat-fee MLS marketing with 10 images. Cancel at any time. Keep control of your sale, set your own buyer’s agent commission, and receive buyer leads directly.
Explorer MLS Marketing Pathway #2
Everything in the flat-fee listing, expanded to 24 images and adding pricing support, a comparative market analysis, contract paperwork, a personal property page, and buyer-call handling.
GuidedPathfinder (Guided)
A customizable approach where you choose & pay only for the phases of your home journey you want help with. You stay in control while getting professional support only where & when you need it. Checkpoints are sold in bundles; buyer’s agent commission is not included.
Done For YouNavigator (Done for You)
Designed for busy clients who want a seamless, fully managed experience. Includes all Explorer and all Pathfinder pathways. We handle the details, coordinate the moving parts, and guide the process from start to finish so you can focus on what comes next.
Optional Services
Available à la carte alongside any pathway. Contact us for pricing.
Marketing Services
Personal property website & URL · Social media AI ad campaign · Professional photography services · Professional walkthrough video service · Real estate drone photography & videography · Offline marketing campaign
Contact Us →Agent Services
Dedicated transaction coordinator · Energy efficiency audit and report · Home warranty procurement assistance · Vendor management support · Agent showings (if available)
Contact Us →Tools
Agent electronic lock box with showing and feedback reports · For Sale yard sign · Virtual yard sign
Contact Us →Schedule a Needs Assessment
Our Needs Assessment is the foundation of your real estate journey. We take the time to understand your goals, timeline, and priorities so we can create a personalized plan and match you with the right level of support.
Selling Pathway FAQs
How does your selling pathway model work?
Unlike traditional real estate services, our selling pathways allow you to choose the level of support that best fits your needs. Whether you want occasional guidance, help with specific phases, or a fully managed experience, you only pay for the services you need.
What is the difference between Explorer, Pathfinder, and Navigator?
Explorer (Flexible) – Ideal for sellers who want access to tools, resources, and individual services as needed. Pathfinder (Guided) – Choose and pay only for the phases of your selling journey where you need professional support. Navigator (Done For You) – A fully managed experience where we handle the details from strategy through closing.
What happens during the Needs Assessment?
Our complimentary Needs Assessment helps us understand your goals, timeline, property, and preferred level of involvement. We then recommend the pathway and services that best support your situation.
Can I start with one pathway and switch later?
Absolutely. Many clients begin with Explorer or Pathfinder and later upgrade to Navigator as their needs change.
What selling phases can I choose in the Pathfinder Pathway?
You can select support for one or more checkpoints of your home sale: Property Valuation & Pricing Assistance, Preparing for Market, Listing & Marketing Strategy, Going Live on the Market, Offers & Negotiation, Under Contract / Inspections, Closing, and Post-Closing.
Why should I choose a pay-for-what-you-need model?
Not every seller needs the same level of service. Our pathway model gives you the flexibility to pay only for the support you need, helping you stay in control of both the process and your budget.
Do you provide marketing for my home?
Yes. Marketing options may include professional photography, MLS exposure, online marketing, social media promotion, and other strategies designed to maximize visibility.
What if my home needs repairs before listing?
We can help you evaluate your property's condition and identify improvements that may increase marketability. Depending on your pathway, we can provide recommendations, vendor referrals, and guidance throughout the preparation process.
What makes Sold by Social Realty different from a traditional brokerage?
We believe real estate services should be flexible, transparent, and tailored to your needs. Instead of a one-size-fits-all approach, our pathway model allows you to choose the level of support that's right for you while still receiving professional guidance and expert representation.
How do I get started?
Simply schedule a free, no-obligation Needs Assessment. We'll discuss your goals, answer your questions, and help you choose the pathway that's right for you.